![]() He sold it at the soda fountains in and around pharmacies, still selling it as a cure "for nervous affections." Although he found interested investors, he didn't really see Coca-Cola's potential and gradually sold off his own interest in the company. His new beverage, marketed as "The Temperance Drink," still contained the coca leaves and kola nuts, but used sugar syrup instead of wine. ![]() He called it Coca-Cola because he liked the alliteration. While at a pharmacy, he mixed the syrup with carbonated water and knew he'd found the magic. In trying to make a non-alcoholic version of his medicine in a brass kettle in his backyard, he experimented with different ingredients (the final recipe, called 7x flavoring, is still a trade secret). ![]() He kept selling the French Wine Coca elsewhere, but in Atlanta, he needed to formulate. Everything was going smoothly until 1886, when alcohol was outlawed in Fulton County. He soon moved his operation to Atlanta, where it sold even more. Pemberton was looking for a cure-all to help veterans and civilians alike.įrench Wine Coca seemed to do the trick, and it was, of course, really popular. To top it all off, the people of the rapidly changing South were known for suffering from fatigue, headaches, anxiety and depression, later called " neurasthenia" by doctors, after the war. Pemberton wasn't the only wounded Confederate veteran addicted to morphine.
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